Our Story

We know how hard it can be to watch a child struggle and not know quite how to help.We've seen it in our own family. The difficulty concentrating, the big emotions, the little things that can turn into big battles. And we've seen how it can affect everyone at home.

The late-night googling, the advice from everyone, the things you try that don't work, and the occasional small win that makes you think you're finally getting somewhere.It's frustrating, exhausting at times, and sometimes pretty lonely.

That’s why we started SmartKidz to create simple ways to support children’s wellbeing and help families feel less alone. Because every child deserves to feel understood, supported and loved for who they are.

How we got here

  1. 01

    Understanding the challenges

    We saw how difficulties with focus, emotional regulation and everyday routines could leave children and parents feeling overwhelmed. We wanted to understand what families needed and explore ways to better support them.

  2. 02

    Creating Mood Gummies

    We developed a convenient, berry-flavoured gummy, made in a FDA-registered facility and third-party tested.

    Our focus was on thoughtful ingredient selection, transparent information and making nutritional supplementation easier to incorporate into family routines.

  3. 03

    Putting families first

    We continue to be guided by one belief: children deserve thoughtful care, and parents deserve products they can understand and trust.

    We're committed to clear information, responsible product development and helping families make confident, informed choices.

What makes SmartKidz different

  • Research-first ingredients

    We choose ingredients based on available research, not trends.

  • Transparent labels

    We explain what’s inside our products and why it’s there.

  • Gentle daily support

    Designed to support routines, not promise overnight changes.

  • 90-day satisfaction guarantee

    Because every child is different.

Learn about saffron

Transparent labels

You should know exactly what's in your child's gummies. Here's everything on the Mood Gummies label: each active ingredient, how much is in one gummy, and the full list of other ingredients.

Mood Gummies
Active ingredientsPer gummy
  • Vitamin D2As ergocalciferol12.5 mcg
  • Passion flower extractPassiflora caerulea L., leaf & flower25 mg
  • GABAGamma-aminobutyric acid15 mg
  • St. John's Wort extractHypericum perforatum L., leaf & flower5 mg
  • Saffron extractFrom the saffron crocus flower4.425 mg
Other ingredients

Maltitol Syrup, Isomalt, Pectin, Cranberry-flavored Blend (Cranberry Juice, Maltodextrin, Beet Powder, Citric Acid, Artificial Flavor, Sucralose), Citrus Fiber, Citric Acid, Medium Chain Triglycerides, Cranberry Juice Concentrate, Sodium Citrate, Compound Coating Agent (Mineral Oil, Carnauba Wax), Purple Carrot Juice Concentrate, Vitamin E (Mixed Tocopherols Concentrate), Starch Sodium Octenyl Succinate, Sodium Ascorbate, Sunflower Seed Oil, Maltodextrin, Tricalcium Phosphate.

As printed on the Supplement Facts panel of every pouch.

  • Every amount, listed

    Each active ingredient is shown with how much is in one gummy, so nothing is hidden in a blend.

  • The full ingredient list

    Everything else that goes into each gummy is listed too, from the pectin to the flavouring and sweeteners.

  • Third-party tested

    We use independent third-party testing to help verify quality and purity.

  • Made in a FDA-registered facility

    Our gummies are made in a facility registered with the U.S. Food and Drug Administration.

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